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Visitka: The Evolution of Personal Branding from Aristocratic Calling Cards to Digital IDs
The concept of the visitka predates modern printing, finding its origins in , where aristocrats used primitive cards to announce their arrival or request meetings. These early "visiting cards" were often treated with high ceremony—held with both hands to show respect, a tradition that persists in East Asian business culture today.
Beyond personal identity, the term is frequently used metaphorically in Eastern Europe to describe a landmark or cultural icon that represents a whole region or country—its "visiting card" to the world. Dance, Age and Politics - MTA ZTI On-line Adatbázisok