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: Lansing is unique in audio history for founding two of the industry's most prestigious companies: Altec Lansing and JBL .

The brand's identity is rooted in its founder, ( ), a pioneering American audio engineer. : Lansing is unique in audio history for

: Through the JBL Portable app , users can adjust light shows on models like the Pulse or update firmware via Over-the-Air (OTA) updates. Specialized Audio Gear Specialized Audio Gear : Innovative products like the

: Innovative products like the JBL Soundgear , a flexible collar speaker designed to be worn around the neck. Brand Strategy and Audience JBL's success isn't just technical; it's also strategic. : These smart speakers integrate with Google Home

: This proprietary feature allows users to link multiple PartyBoost-compatible speakers (like the Pulse 4 or Flip 5 ) to create a synchronized, immersive soundstage.

: These smart speakers integrate with Google Home and Google Assistant , requiring secured Wi-Fi networks (WPA2) for setup and optimal performance.

Today, JBL operates under the umbrella of , a subsidiary of Samsung Electronics. The brand segments its offerings to cater to everyone from professional sound engineers to casual listeners. Portable Audio and "Party" Tech