The university maintains distinct visual identities for academic and athletic purposes:
Guidelines for Digital Signage - East Tennessee State University etsu logo download
: Often features the "ETSU" initials or full name, sometimes incorporating mountain imagery and rays of light to symbolize the Tri-Cities region. etsu logo download
: Features "Bucky" the pirate or the stylized "E" emblem, representing the university's NCAA Division I sports programs. etsu logo download