: NOW is a streaming-only platform designed to give non-Sky customers access to Sky channels (like Sky Atlantic or Sky Sports). Since Sky Glass already integrates these channels via broadband, a separate NOW app is considered unnecessary by Sky.
: Sky Glass uses a curated interface. You cannot browse a store to download apps like you would on a smartphone or a Roku device . How to Watch NOW Content on Sky Glass can you download now tv on sky glass
If you have an existing NOW subscription that you want to use on your Sky Glass TV, you have two primary options: 1. Use an External Streaming Device : NOW is a streaming-only platform designed to
The most direct way to access the NOW app interface is to plug a supported third-party device into one of the on the back of your Sky Glass. You cannot browse a store to download apps
Since Sky owns both Sky Glass and NOW, the hardware is designed to deliver Sky's content natively through a Sky TV subscription rather than a secondary streaming app. Why the NOW App is Not on Sky Glass