App Download Benchmark !free! ◎

The average spend required to acquire a single user.

The percentage of users who return to the app after day 1, 7, or 30. app download benchmark

Where you launch is as important as what you launch. While mature markets like the US show steady, modest growth (~5%), emerging markets are experiencing an "app awakening". App Store Conversion Rate by Category in 2026 - Adapty The average spend required to acquire a single user

To build a comprehensive benchmark analysis, you must look beyond total installs: modest growth (~5%)

The percentage of users who download your app after viewing its store page.

The total revenue a user generates over their entire time using your app. Conversion Rate Benchmarks by Category (2025-2026)